Most importantly, it should communicate with a store’s inventory, active promotions, and sales data. The right planogram merchandiser or creation tool should be easy to use, manage, and update.
This can lead to dated or inaccurate product information, mismatched measurements, and failed promotions, where employees must make constant adjustments to labels and shelves instead of tending to customers. However, a planogram that is difficult to design and deploy means efficiency is lost both in the creative process and on the store floor. A well-designed planogram will drive sales through optimal placement of products and merchandise.
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